We really enjoy being a Madison Wi Commercial Photographer. We just love creating portraits for commercial purposes. From basic Business Headshots to fully produced commercial videos, no project is too large or small.
One of our commercial clients, Summit Credit Union, needed some new images for their ‘Careers’ section of their website. We were excited to help. So we went out to their fantastic new headquarters in Cottage Grove, WI. This is a spectacular building. It puts them in a great geographical location to service their primary markets of Madison, WI and Milwaukee, WI. Each floor of the Summit Credit Union building has a little different theme, decor and color palette. So there were so many different potential backgrounds to choose from when planning out the photo shoot.
As with most of our commercial projects, we did a good amount of pre production work. Which included going out to the site to scout possible locations. We then compiled a list and tried to match those with the different elements and messages we wanted to convey in the photographs. Working with the client, we narrowed that down and then began the task of scheduling the talent and locations. We did this so we could have a concise itinerary for the shoot day. This process is important because everybody’s time is valuable and it allows us to properly quote out the specific job at hand.
The Marketing and Human Resources departments at Summit are fantastic and they did a lot of the heavy lifting as all of the talent were current Summit Credit Union employees or interns. All of this pre production led to a very smooth day of the photo shoot. We even ran ahead of schedule, which is always a big plus. There were lot and lots of images captured. So we had to cull those down, and do the basic color corrections and enhancements before presenting the proofs to the client.
On a project like this where there are many decision makers involved, we do online proofing so that they can easily be shared amongst departments and individuals. This makes the selection process easy. Once the images were finalized we finished up the images before sending a link for download to the client.
You can see these images put to work here.
Being a Madison Wi Commercial Photographer can a lot of work, but it’s definitely rewarding when you have a happy client.